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Brazil gay parade

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In 2024, the theme “Vote with Pride – for a Brazil without LGBTphobia” called attention to the importance of political engagement and the need for inclusive policies in a country where violence and discrimination against LGBTQ+ individuals remain pressing issues.

When & where is the Sao Paulo Pride Parade in 2025?

The São Paulo Pride Parade is traditionally held on a Sunday in June, aligning with LGBTQ+ Pride Month in Brazil and globally, and typically scheduled near International Pride Day, which is observed on June 28.

The parade combines celebration and protest, highlighting both the achievements of the LGBTQ+ community and the challenges still faced in Brazil and beyond.

brazil gay parade

Dancing till sunrise at The Week is an experience you’ll never forget. The party lasts all day and into the night.

  • What to Expect: Expect colorful floats, live music, DJs, and a crowd that knows how to party. According to local tourism boards, the 2024 edition generated close to R$500 million (approximately USD $95 million) for the local economy.

    Initially organized by the Gay Group of Bahia and later taken over by the Associação da Parada do Orgulho GLBT de São Paulo, it began as a small movement and has evolved into a massive event that attracts millions of participants. Over two million people gather on Copacabana Beach to ring in the New Year with fireworks, live music, and one massive party.

    With annual attendance in Sao Paulo often exceeding 3 million people, and in some years reportedly nearing 5 million, it has become both a cultural phenomenon and a political statement. It brings together people from across the globe to honor love, diversity, and the fight for equal rights. Whether you’re celebrating Pride in São Paulo, dancing at Carnival, or hitting up circuit parties, Brazil knows how to party.

    • Pack your best party outfits and get ready for an unforgettable experience!

    Sao Paulo Pride 2026: parade route, events & hotels

    Sao Paulo Pride 2026 dates are still TBA.

    São Paulo Pride, recognized as the world's largest pride parade, is a vibrant and colorful celebration that attracts over a million attendees from across the globe.

    Don’t miss the after-hours.

  • Revolution Party (São Paulo): Known for its incredible production, light shows, and big-name DJs. It’s held a few times a year and attracts a diverse, high-energy crowd.

  • Hell & Heaven (Bahia): A three-day LGBTQ+ festival held at a resort in Bahia. Local LGBTQ+ organisations also use this time to hold educational forums and support sessions addressing mental health, gender identity, and legal rights.

    • The LGBTQ+ Diversity Cultural Fair (Feira Cultural da Diversidade LGBT+), often held in the Anhangabaú Valley, is one of the highlights, attracting thousands with its mix of gastronomy, handicrafts, and live performances.

    We’re talking about millions of people flooding Avenida Paulista with rainbows, music, and non-stop energy.

    • When to Go: São Paulo Pride is usually held on the first Sunday of June, kicking off Pride Month with a bang. It’s a celebration of love, diversity, and resistance.

    • Insider Tips:

      • Get there early to grab a good spot along Avenida Paulista.

      • Keep your valuables secure—wear pants with zippers or a front-facing fanny pack.

      • Hydrate!

        Scheduled annually on the Sunday following Corpus Christi, the parade makes its way down Avenida Paulista, pulsating with energy, festivity, and an unyielding spirit of advocacy for LGBTQ+ rights.

        What happens at Sao Paulo Pride?

        The event begins with a week filled with parties and gatherings leading up to the grand parade.

        These parties go all night.

      • Go with a group and look out for each other. The starting point is the Museum of Art of São Paulo (MASP), a landmark with a strong history of progressive art and civil demonstrations. They host massive parties with top DJs and a crowd that knows how to have fun. Popular districts like Frei Caneca—often dubbed the "gay street" of São Paulo—and Largo do Arouche turn into epicenters of nightlife, with bars, clubs, and outdoor events.